I have been pondering a lot recently about my process. Experience is a point that is powerful, but it's rare that we really sit down and attempt to map out that which we know.
Although it is portion of one of my compensated offerings, I Have decided to reveal this checklist. Several disclaimers: First, I really don't claim this list is special or comprehensive. Jakob Nielsen has a fantastic 113-level checklist in his e-book, Homepage Usability, for instance. This is just my way of arranging what I feel is essential while trying to keep it manageable. Second, my usage of terms may vary from yours. I use "usability" in an extremely broad sense, and my use of "accessibility" is not quite industry standard. Don't like it? Write your own checklist ;) Lastly, an advance warning this post is quite long.
Basic Overview
The listing is split into 4 approximately equal sections, (I) Accessibility, (II) Identification, (III) Navigation, and (IV) Content. I will explain and rationalize all line items and the sections below, however you can also obtain the checklist as a basic, 1-page PDF.
I try to keep it simple with 3 basic scores: (1) Green Check = Good/Pass, (2) Red Check Always = Needs function, but no disaster, (3) Red X = Negative/Fail. Not all points are necessarily applicable to all sites
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URLs Are Significant & Consumer-friendly
This is a point-of some debate, but meaningful keyword-based URLs are broadly speaking good for both lookup engines and visitors. You don't have to re-engineer a complete site just to get new URLs, but do what you can to make them descriptive and friendly.
Images Have Appropriate ALT Tags
Not only do sight-impaired visitors use alt-tags, but research engines require them to comprehend your pictures. That is especially critical when you use images such as for instance menu items, for key content.
Home-page Is Digestible In 5 Seconds
We usually speak about the 5-second rule. There's some disagreement over precisely exactly how many seconds you get, but readers are a fickle bunch, plus they need to get the fundamental gist of your homepage in just several moments.
Flash & Add-ons Are Used Sparingly
No matter how fantastic your website looks, folks will not wait FIVE FULL MINUTES minutes for a plugin to load. Use technology only when it really improves your targets and sparingly. Sticking to regular HTML/CSS is also a plus for search engines.
Styles & Colors Are Consistent
Make positive individuals know they truly are still on your own site by being consistent - confuse them and you'll lose them. Styles, headings, and layout should be steady website-extensive, and colours should generally have the sam e meaning. Don't use red headers on onepage, red links on still another, and red text somewhere else.
Site H As Custom Maybe Not-found/404 Page
In case a page on your own site doesn't exist, a white page with "4 4 Perhaps Not Found" is an excellent way to shed a consumer. Create a custom 404 page, preferably one that guides your visitors to content.
Links Are Consistent & Simple to Identify
The underlined, blue hyperlink is a staple of the internet. A small artistic license is ok, but consider a-T least making your links possibly underlined or blue. Links should stand out, and you also need to use them enough which they do not disrupt your content.
Main Duplicate Is Explanatory & Concise
This isn't a lesson in copywriting, but look a T your home-page - can you say the same factor in half as many words? Try to be concrete and descriptive and avoid jargon - nobody cares if you can "leverage your synergies".
Ads & pop ups Are Unobtrusive
Ads are a truth of life, but combine them properly into your website. Do not decide to try to pressure adverts and popups down peoples' throats. Also, do a favor to folks and make your advertisements clear. In the event you blur the line between adverts and content too significantly, your content may suffer.
Major Headings Descriptive & Are Apparent
Most people do not examine on the web, they skim. Use headings (major and small) to established content apart and keep it structured. Headings should be apparent, as well as for SEO advantage, using heading tags (, , etc.).
Tagline Makes Business Purpose Clear
Answer "What do you do?" concisely with a descriptive tag-line. Avoid marketing boil your worth proposition that is distinctive down to a couple of words and jargon. This is also aplus for Search Engine Optimization.
Site Load -time Is Reasonable
Call me old school, but I still like to view sites come in under 100KB (60KB is even better). Most folks will just leave in case a site takes permanently to load. Yes, a lot people have broadband now, but that makes our patience even thinner.
Company Logo Is Prominently Placed
Put your logo or manufacturer where it's easy to find, which usually signifies the upper- . It is expected by people, when you make their lives easy plus they like it.
Emphasis (bold, etc.) Is Utilized Sparingly
It's a reality of human cognition: try to draw consideration to every-thing and you will effectively attract consideration to nothing. We've all seen that website, the one using a red, blinking, underlined "NEW!" next to everything. Don't be that man.
Number of Buttons/Links Is Reasonable
Psychologists like to argue about exactly how many pieces of information we are able to process, but in case you begin to see through 7-or-so menu items, feel hard about whether they are needed by you. Do your-self a favor in the event you've got 3 layers of Javascript menus that are flyaway and start over.
Adequate Text-to-Background Contrast
Dark-grey on mild-gray may appear fashionable, but I'm not likely to damage my eyesight to study your blog. Screens and eyes differ wildly, s O keep your core duplicate contrast high. Good, oldfashioned black-on-white is nevertheless best usually.
HTML Titles On Pages Are Explanatory
More importantly, your page titles (in the tag) should be descriptive, distinctive, and perhaps not jammed total of keywords. Page titles are the first thing search-engine guests see, and if those titles do not make sense or appear spammy, they will transfer on to the next result.
Site Search Is Effortless to Access
In the event you've a site search, make certain it's notable. Usability recommendations tend to like the the upper-proper corner of the page. Keep the button simple and clear - "Lookup" still works best for most websites.
Critical Content Is Above The Fold
The "fold" is that imaginary line where the bottom of your display cuts off a a full page. Content can fall below the fold, but such a thing crucial to comprehending who you are or that which you do (especially on the home-page) should suit on that first screen. Average screen-resolution these days is about 1024x768, depending on your own audience.
Clear Way To to Contact Information
Similarly, visitors want to know whenever they require to they can get in touch along with you. It's also difficult to do if no-one can can con Tact you, to do enterprise. Preferably, list your con-Tact information as text (not in a picture) - it will get picked up by lookup engines, including neighborhood searches.
Navigation Labels Are Apparent & Concise
Don't say "Communicate Online With Our Team" when "Contact Us" will work. Your primary navigation should be simple for mere mortals, and short, to the point to to understand.
Font Dimensions/Spacing Is Easy to Read
Opinions differ on the perfect size for text, but err on along side it of slightly also too large. Poor readability raises frustration, and aggravation leads to site abandonment. Make positive your line-spacing is sufficient - white-space is the best buddy of a designer.
Main Navigation Is Easily Identifiable
Every site on the internet h-AS has already established a primary menu considering that the browsers arrived on the market. Make your principal navigation simple read to find, and use. In the event you've maybe more or two navigation locations, make it clear why they are diverse.
Clear Road To to Company Information
The good old "About U-S" page may seem boring, but self-confidence is important on the web, and folks require an easy way to discover mo-Re about you.
Company Logo Is Connected To Residence-page
This could sound minor, but individuals expect logos to link to home-pages, and confusion follows when they they do not. I've observed movie of customers hitting a logo over and over, without idea what to do.
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